VeeV Acai Spirit - interesting concept but not an interesting taste

There's a lot going for this spirit. It's made from acai, a Brazilian berry that has 57% more antioxidants than pomegranate (though I do wonder if any of those antioxidants actually survive the distillation process). It's part of an eco-friendly company that's carbon neutral. They even donate a $1 for every bottle sold to the acai farmers. Plus it was rated one of the top 500 fastest growing U.S. companies in 2011 (number 242 if you want to be exact), with over 2 million in sales. It makes you really want to rave about this liqueur.

Unfortunately, even though I really wanted to like this liqueur, it's just not very interesting. It's like the fact of this "exotic" spirit being distilled in Idaho - it all sounds very exciting but in the end you find yourself on a dusty, nondescript road in the middle of nowhere. Honestly, VeeV (note the extra cool capital letter at the end of the word) tastes like a somewhat sweet vodka with some mild cherry notes in the finish. It's fairly bland and as an ingredient would certainly get buried in any cocktail, providing little in terms of taste. The VeeV website provides some cocktail recipes, but I can't image any of them being very distinctive. So if you're going to buy this bottle, buy it for the antioxidants (taking it on faith that they would actually help you), buy it because you want to help the farmers in Brazil, or buy it because you're from Idaho and know that this is about as good as you're going to get in terms of Idahoan spirits. Just don't expect it to be very exciting.

VeeV can be found at liquor stores across Washington.