Snap isn't the first liqueur to use cookies as its inspiration - Lazzaroni Amaretto is a delicious amaretto infused with macaroons - but it is probably one of the first that features many of the ingredients of a cookie, as if you were baking up a batch of alcohol instead of cookies. In this case, Snap is baking up gingersnaps, and its ingredients list reads like a cookbook recipe: blackstrap molasses, cloves, brown sugar, cinnamon, ginger, nutmeg, rooibos tea and vanilla.
Snap was inspired by the German lebkuchen, so its more spicy than sweet. It has an aroma of cloves and vanilla, is fairly dry, and finishes with a bite, just like a good gingersnap. I think it's probably better as a cocktail ingredient than a sipper on its own. It was developed by the multimedia design firm Art in the Age, released last year in Pennsylvania and has now expanded its reach to Washington. You can view a well-done video on the Snap site about how and why Snap was created.
Imbibe magazine recently wrote an article about Snap which included a few cocktail recipes (not listed online). Here's one that looks quite promising.
Three-Hour Tour
1 oz gin
1/2 oz Calvados
1/2 oz fresh lemon juice
1/2 oz Snap
1 dash simple syrup.
Shake with ice and serve
Snap also comes with a small booklet with recipes. I really liked the taste and simplicity of the Snap Happy cocktail
1 1/2 oz Snap
1 1/2 oz bourbon
Shake with ice and serve.
Snap is found mostly in Seattle, though with the new Washington State law that disbands the state liquor stores, it may be harder to find in the coming months until retail outlets and/or grocery stores decide if they'll carry it.
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